A Wren Says

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  • Decluttering

    There is a pile over there, haunting me, taunting me. It contains all of the papers that I told myself I would need to get through. Of course, there might be an important detail in there that I will need at an yet undisclosed point in time. I can’t let go of it, because I…

    awrensays

    January 16, 2026
    Reflection
    dailyprompt, dailyprompt-1819, mindset, self-talk
  • Step one of the Saks bankruptcy turnaround: An email

    New CEO of Saks Global, Geoffroy van Raemdonck, sent me an email. Okay, it was sent to everyone on the email list. In it, he made it clear that Saks was not going out of business, and you can still make returns. It was a small gesture to try and assure its customers in the…

    awrensays

    January 15, 2026
    News
    communication, crisis, crisis-management, public relations, Saks Fifth Avenue
  • What the Saks bankruptcy means

    It finally happened. Saks Global filed for bankruptcy. Here’s what that doesn’t it mean: It doesn’t mean that all of their stores are closing and that the brand will cease to exist. However, it does mean that the brand has bought some time to get back into a better financial position. As this drama plays…

    awrensays

    January 14, 2026
    News
    crisis, luxury, Saks Fifth Avenue
  • All because we were microwaving ramen noodles

    I remember seeing the container of Cup Noodles. It read, now microwaveable. What do you mean, now? Previously, the instant soup from Nissin came in a foam cup with a label telling people not microwave it, because of course people were microwaving it. They wanted a quick and cheap meal. That just screams microwave it.…

    awrensays

    January 13, 2026
    Marketing
    consumer behavior, food
  • I owe him this blog

    Four years ago today, I started blogging in earnest. I put up my first real post on this site. It was about Virgil Abloh, founder of Off-WhiteTM and former creative director of Louis Vuitton menswear. I started back watching fashion shows after not really engaging with the field. His shows were more than just a…

    awrensays

    January 12, 2026
    Reflection
    bloganuary, dailyprompt, dailyprompt-2156, mindset, Virgil Abloh, what do you want
  • Finally trying a product from Rhode Skin

    When rumors hit that Rhode beauty would be offered in Sephora, I was relieved. I could finally try this most hyped brand. Yes, I could have bought direct from their site a long time ago, but there is just something about being able to add to cart while I make my other purchases and still…

    awrensays

    January 11, 2026
    Skincare
    dry skin, eye patches, influencer
  • Looking for a men’s fragrance from Diptyque?

    On a day I didn’t feel great, I thought that a fragrance called Eau de Minthé might be the answer. I had assumed that this parfum from Diptyque would smell like soothing fresh mint. Instead, it smells reminiscent of my father’s signature scent. It’s a masculine scent that projects into the room. Because it is…

    awrensays

    January 10, 2026
    Fragrance
    diptyque, fragrance review, masculine scents
  • More burdensome please

    I had been so busy over the last few weeks that I couldn’t stand the idea of cooking. It was just a unnecessary drain on my limited time. And now, here I am, unable to eat longing for the chance to play with seasonings and to be in the kitchen playing with food. Funny how…

    awrensays

    January 9, 2026
    Reflection
    mindset
  • WingStop wants you to know they have protein

    Scrolling down my feed I saw that Wingstop has a new offering: their Protein Pack. As they say, it is “packed” with 160 grams of protein. Honestly that sounds pretty good to me right now. But here’s the thing, isn’t just their regular wings with a compelling new name? Yes, yes it is just literally…

    awrensays

    January 8, 2026
    Marketing
    dailyprompt, dailyprompt-1815, food, restaurant, trends
  • When older is better

    When I think of luxury, I think of those storied brands and retailers. There is something about the length of time they’ve been around that adds to the prestige. Often times, older is seen as better. Were you established before a world war? Perfect! Before the French Revolution? Even better! But does older really mean…

    awrensays

    January 7, 2026
    Marketing
    dailyprompt, dailyprompt-1811, luxury, storytelling
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